Hi, I’m Kelly!
I design strategic frameworks that help businesses scale while preserving their unique identity and experience.
Candescent
White-label mobile banking
Problem
Credit unions and community banks that have clunky, archaic mobile experiences are quickly falling behind to design-led online banks.
Solution
Redefine the product experience vision for key mobile flows in mobile banking. Create scalable designs for financial institutions to have a mobile app that feels uniquely theirs.
400+
Financial insitutions
20M+
End users
Case study coming soon
Candescent
Back office admin
Problem
A redesigned mobile and web experience can’t be successful without a robust platform for financial institutions to use to administer it.
As the redesign follows a phased rollout, the back office admin platform must support user acceptance testing and FI controls for customization of a co-mingled user interface.
Solution
Extend the admin platform to enable both existing and redesigned products and move towards a standardized branding and customization approach.
Case study coming soon
Candescent
GenAI promotion suite
Problem
The campaign rollout process is manual, redundant, and lacks a way to administer personalized ads that end users will find relevant.
Solution
Leverage third party integrations and AI to generate personalized ads based on personas and affinities, and consolidate campaign creation to avoid repeated processes.
50%
reduction in campaign creation time
Case study coming soon
Candescent
Banking for survivors of domestic violence
Problem
Survivors of domestic violence also experience economic abuse and struggle to save enough money to leave their abuser.
Financial institutions lack awareness and technology to directly assist survivors.
Solution
Collaborate with non-profit organizations to develop a unique product offering that helps survivors open safe banking accounts to achieve financial independence.
48.8M
potential users impacted
Case study coming soon